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India Market Entry and Business Facilitation

For companies new to the Indian market, whether in B2B, B2C, D2C, or product manufacturing across any industry, the path to success can vary.

Some entrants aim to establish a solid market presence before committing to further investments, such as setting up manufacturing units or acquiring local companies. Others may focus solely on selling their products or services without manufacturing locally. Whatever your growth strategy may be, achieving a successful market expansion in India requires a skilled and experienced sales team, robust back-office support, and expert compliance and sales growth advisory to ensure smooth operations.

India Market Entry and Business Facilitation

What is the Best Marketing and Sales Strategy for Entry into the Indian Market?

Marketing and Sales, involves developing tailored strategies to effectively position your products/services in the Indian market. It delivers a compelling market presence, optimized sales planning, and strategies aligned with India’s unique market dynamics. In India’s diverse and competitive market, this service is essential for connecting with target audiences, driving sales, and achieving sustainable growth.

Marketing Strategy

  • Determine how to effectively use social media to highlight your product’s benefits and features.
  • Assess the best approach to offer online discounts and promotions to boost digital sales. Utilize social media for communicating pricing information and deals.
  • Analyze where and how you should sell your product or service, whether it’s online, in physical stores, or through distribution partners.
  • Evaluate the regions you should target and how to allocate resources among them for optimal market penetration.
  • Explore how to extend your reach by leveraging below-the-line (BTL) tactics such as online partnerships and affiliate marketing.
  • Identify your target audience and the digital marketing channels that resonate with them.
  • Define the promotional tactics to be employed at each stage of the customer journey, from building awareness to fostering retention.
  • Identify digital tools and software that can enhance internal processes and streamline marketing automation.
  • Determine the tangible materials, such as brochures and packaging, as well as above-the-line (ATL) advertising methods, that can reinforce your brand message.

Sales Strategy

  • Assess and structure the sales process, from lead generation to post-sale support, along with the necessary tools and technology support.
  • Examine lead generation and customer identification strategies in India and align them with marketing efforts.
  • Analyze customer relationship management throughout the sales cycle, including plans for ongoing engagement and retention.
  • Evaluate the training and resources to equip the sales team with product knowledge and effective selling techniques.
  • Set clear sales targets and revenue goals specific to the Indian market.
  • Review the development of sales collateral and materials, ensuring localization for the Indian audience.
  • Examine the process of collecting and utilizing customer feedback to enhance the sales process and product offerings.
  • Identify sales territories within India and plan their coverage by the sales team.

Business Incubation and Facilitation Services

Our Business Incubator is ideal for companies who want to explore the market. You can do business development, brand building and build up your market share without incorporating an Indian subsidiary. You choose and guide a Sales team devoted to your Sales activities in India. RLACM would work on the development of your business in India. As the market interface, all risks from Indian labor laws and other compliances remain with RLACM, thus insulating the companies from local risks.

You create brand awareness and make your products available in India. A great way to start and gather experience. Once your brand becomes successful in India, you can decide whether you want to incorporate a subsidiary company in India, which may be facilitated by RLACM’s services. Business Incubation is low-risk, cost-effective and simple.

Strrategic Sourcing from India

RLACM  supports you through all the phases needed for sourcing from India. 

India is developing fast to become a major manufacturing hub and a modern industrialized country with huge potential providing options for supply chain diversification to mitigate the emerging geopolitical risks. It is projected to be the 3rd largest Economy by 2050. The defence and aerospace, Auto, IT, Engineering  and Pharmaceutical industries and others offer great competitive opportunities for the world.

It is  chance for OEMs and SME’s from Europe as well as globally to consider Indian as a new sourcing hub.

India is still complex to understand for many decision-makers. But sourcing from India can be easy with the right partner. 

RLACM through its vast network of industry and domain experts  has the unique knowledge and skill to provide an experienced team that can manage all aspects of setting up sourcing – both technical and commercial. Not only do we have the local knowledge to identify suitable suppliers, and help clients to find the best and most reliable partners, but we can ensure that all the client’s requirements are met because we understand. In addition, RLACM would  support  throughout the sourcing cycle to set up a stable  supply chain as your partner to ensure a smooth decision process and well as delivery execution. RLACM invites you for a conversation at the contact details provided. 

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We offer our solutions in a highly customized and integrated fashion, encompassing but not limited to the five broad practices areas as follows:

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