With the opportunities coming up on the horizon, your firm is now positioned for becoming a global player in the times to come. To support your excellence journey towards global leadership, a team of thought leaders and practitioners with global expertise have been assembled by RESILIENT LEADERSHIP & CHANGE MASTERS LLP, RLaCM (www.rlacm.com), to provide a highly curated and customized suite of solutions for accelerating the growth and profitability of your firm. It is called the (SBS)TM leadership suite for MSMEs.
The SMART BUSINESS SOLUTIONS (SBS)TM brings a unique portfolio of highly customized solutions and integrated services for making your organization RESILIENT, CUSTOMER-CENTRIC, VALUE CREATING, and OPERATIONALLY EFFICIENT. The sole purpose is not only to survive but for competing and thrive in this Pandemic and following Post Pandemic ere. The leadership resources of RLaCM and the SBSTM suite of solutions in an integrated fashion tuned for a cultural fit, and working together in the spirit of partnership, would prepare you to:
Why do firms – big and small – need a digital strategy? The answer is simple: we live in the digital age. There is no running away from that. Today, data, information, and ideas are all sourced, exchanged, and shared with a range of diverse stakeholders in all domains and geographies across the globe. In a single day, more than 2.5E9 gigabytes of data are generated and shared on the internet, with more than 50% of the sharing being done by mobile devices. The universality of data and our reliance on it in everyday life cannot be ignored.
This extraordinary dominance of rich data and information on our lives were even more greatly in evidence, as the C19 pandemic changes the way we interact with those who serve us. Today, as the post-pandemic era stabilizes, working from home has become the norm, and consumer buying behaviour is at ease with the pervading digital culture. Businesses that do not play along, and embrace the new digital normal, are very likely to lose market share and revenues.
Formulating a robust digital business strategy, that ensures that the value proposition model and the attendant marketing strategy, fully leverage the rapid digital developments in the real world, is imperative. The efforts of every business – irrespective of size – have to be aligned to and integrated with the overall strategy of the enterprise. It is a crucial first step to understand how the constantly changing digital marketplace is evolving and how it impacts one’s business.
Besides, it is also essential to gauge how the behavior and relationships between the touch-points of one’s business, the brands, and one’s customers and prospects, is altered by the all-pervasive digital infrastructure. It doesn’t matter what business one may be in. It is assumed that most of the existing customers or prospects are already migrating to digital platforms or are planning to do so in the very near term: relying on digital technologies to research, evaluate and buy the products and services they consume.
Without a coherent strategy of engagement and retention, and managing the entire customer experience, businesses are bound to lose touch with their most important stakeholder. There will be missed opportunities for growth, and entering into new markets. Making one’s business fully digital is at the core and the heart of the new normal and the more we choose to ignore and be reluctant to adopt and adapt to it, we do so only at great risk to our businesses.
Our firm, Resilient Leadership and Change Masters, LLP (RLACM) serves its clients who need to strengthen their digital business strategies, infrastructure, and processes, through a seven-pronged integrated approach for holistic success. It is designed and executed with a view to maximize return on investment (ROI) for our clients. These are as follows.
Digital Technology has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7. adults now spend upwards of 6 hours per day consuming digital media, and that does not count those whose jobs are internet-dependent. The bottom line is that opportunities for business engagement are becoming part of the Digital Ecosystem.
Thus, customers may be searching the web right now for a company like yours. The question is that Will they find YOU or one of your competitors? It all depends on your presence and the ability to positively influence the customer through digital marketing strategies and engagement methodologies. Over 100 companies rely on RLaCM to help them generate more website traffic, leads, and sales that are translating into business growth. Due to the C-19 Pandemic, the behaviour of customers has already shifted to a more digitally preferred environment for engagement. Therefore, your web-based digital business strategies, processes, and tools should be your number one priority in the post-pandemic age to leveraging it for marketing and profitable growth in sales revenue. How does your website based digital marketing & sales system measure up?
However please think again, as our model for engaging MSME’s like you has been deliberately crafted and assures a very affordable entry cost! Therefore we have specifically designed an affordable, cutting edge technology-driven analytics-based road map for online decision support services for micro, small and mid-sized businesses as listed below, that may be deployed at different stages of the digital transformation journey in a complementary and hybrid mode with your existing marketing strategies.
These technological tools form the core for a robust business intelligence system, that supports ATL, TTL, and BTL marketing strategies which have the dual advantage of flexibility and speed along with maximization of sales productivity. This makes the case for ROI extremely attractive.
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of digital services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like email, video, SEO, and PPC are a must.
The choice of services and solutions that are best for your business depends on the following factors:
Once we complete a competitive analysis of your landscape, we shall recommend the best technological configuration to optimise your investments and maximise the achievements of your goals.
We are a team of executive suite business leaders drawn from India and abroad, with a proven track record of visionary, turnaround, and transformative leadership as well as management under crises. Our firm RLaCM is committed to helping and facilitating the attainment of sustainable competitiveness of organizations in line with global standards and best practices with a special focus for value creation in the MSME sector, as it is the most critical aspect of our nation’s supply chain. Our operating philosophy is to serve as a catalyst for beneficial change, by enhancing organizational performance through capabilities for innovation as well as continuous improvement. Further details are provided on our website www.rlacm.com.
912 New Delhi House, 27, Barakhamba Road, New Delhi-110001.
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RLaCM is an acronym for ‘Resilient Leadership & Change Masters LLP’
